new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring ma
2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
economic profits and political influence.
1997-1998 The Asian financial crisis
; It brings financial difficulties of media companies.
; Journalists in need regarded the spread of the Internet as a chance to get out of financial difficulties.
Media innovation toward citizen journalism
Who were the leading agents of the “new” democratic media activism?
What was their agenda?
of the company for the future. DHIC has expertise in sea water desalting industry with almost 40% of global market shares. However, the portion of water business is small comparing with other divisions. So DHIC needs to reinforce the water division. Under these backgrounds, we are going to propose a strategy that guides DHIC to reach out to new markets with improving service capability.